HomePersonalised Number PlatesAdvertise on your number plate Jayne Henry February 25, 2014 Personalised Number Plates, Registrations A new way in which companies are increasingly using as part of their promotional strategy is to use personalised number plates. This is because businesses can market to their leads, prospects and clients indirectly. Many businesses use lettering on their vans or cars or perhaps even a full wrap-around cover. But the one place most drivers look is at the car in front and their number plate. Chanel, the perfume and clothing giant, uses a personalised number plate to promote it’s big seller – Chanel No. 5. The delivery van that drives around the UK displays a very old, unique and valuable cherished number plate – ‘No. 5’ in honour of the famous perfume. The good thing about personalised number plates is that they are no longer the remit of the big brands or wealthy business people. Driving schools, plumbers, taxis, marketing companies, bed and breakfasts, electricians and car dealers are all using personalised number plates as a marketing communications tool. A plumbing company from London, Pimlico Plumbers, gained fame when they began to use personalised number plates. Starting with DRA 1N, they now have over 50 personalised number plates. Their range of personalised number plates include WE02 WEE, W4 TER and LAV 1. Customers call up and ask for a certain plumber with a certain van. So having a personalised number plate is working very well for this company. Not only will your new branded personalised plate promote your business, but it could give you some extra publicity. If you contact your local newspaper with photos of your new plate, then they will more than likely give you some editorial space. How about that for standing out above your competition and being remembered by your potential customers? A personalised number plate can be a vital part of your promotional strategy.
