DVLA Auction of Personalised Number Plates

DVLA Personalised Registrations could find itself in “seventh heaven” during its forthcoming three-day auction which gets underway on June 2.

Buoyed by the 7 O and 10 OOO registrations “starring” at Whittlebury Hall, DVLA’s team of experts believe the agency could surpass the magical seven figure mark from the sale of a single series of personalised plates.

Released by DVLA Personalised Registrations to mark its 20th anniversary last year, the O-series encompassing the registrations 1 O, 2 O, 3 O, 4 O, 5 O, 6 O, 9 O, 1 OOO and 2 OOO has amassed a staggering £872,000.

And while the agency is £130,000 short of its magical £1 million mark, the high expectations surrounding 7 O and 10 OOO being sold at the Northamptonshire venue – ironically, the scene where 1 O sold for a whopping £210,000 in January 2009 – indicate that that million pound figure could well be banked for The Treasury.

Damian Lawson, DVLA Personalised Registrations’ Marketing Manager, said: “While we had high hopes for the O-series, we never in our wildest thoughts believed we could be on the verge of raising £1 million from their sale so soon.

“Since 1 O was sold at Whittlebury Hall 18 months ago there has been a terrific amount of interest surrounding the whole O-series and while we do not expect to surpass the £210,000 it made, it would be truly ironic if Whittlebury proved to be the setting for hitting the magical million mark.”

In total, DVLA’s forthcoming auction will comprise 1,500 registrations chosen to offer an eclectic mix to suit all tastes, styles and pockets, including, ALS 911 (reserve – £1,900), BOO7 HAM (£900), EL10 OTT (£1,000), ESS 3X (£900), F458 RED (£900), F1 USA (£1,900), GOF 11E (£350), H15 DOG (£900), 599 JS (£2,600), 51 NKS (£1,900), N47 URE (£350), N188 LER (£300), 7 O (£10,000), 0007 BND (£900), 10 OOO (£8,000), OWN 805S (£350), ROL 333X (£400), SO10 ACT (£1,000), SKY 7V (£400), SO10 MON (£1,000), VE55 SPA (£900), W11 DOW (£900).

Registration	Auction Venue	Date	Sum
1 O	Whittlebury Hall, Northamptonshire	January, 2009	£210,242
2 O	Ardencote Manor, Warwickshire	March, 2009	£142,249
3 O	Wychwood Park, Cheshire	June, 2009	£63,000
4 O	RBS Williams, Oxfordshire	August, 2009	£63,000
5 O	Dormy House	October 2009	£87,853
6 O	Tankersley Manor, South Yorkshire	December, 2009	£100,216
9 O	Old Trafford, Manchester	March, 2010	£94,180
1 OOO	The Haycock Hotel, Cambridgeshire	January, 2010	£80,000
2 OOO	Old Trafford, Manchester	March, 2010	£31,910
			£872,650